Today's Challenges For Rapid Products In Online Fashion

Jun 14, 2017  

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These days, it feels like there's a new fashion-inclined fitness line every other week — and as committed as we are to athleisure, sometimes the price tags attached to them can feel excessive for clothes that, technically, are meant to be sweat in. The latest retailer to open up shop might be familiar to our friends across the pond, but it's worth getting reacquainted with its affordable basics in honor of its big stateside debut. U.K.-based Gymshark , which just hosted its first U.S. pop-up shop in New York, has built quite the following in the five years its been in business — just ask the 1.3 million folks following the brand on Instagram . The company has come a long way since then-19-year-old Ben Francis started it as a print-screening business in his garage, back in 2012. Today, it's perhaps best known for its "Flex Leggings," which consistently sell out within minutes every time they're restocked. Part of its success is likely due to the balance it maintains between basic and trend-driven designs, but we're guessing one of its biggest draws is also the crazy-affordable price tag attached to them: No item, save for one water-proof puffer jacket, is priced above $50. While you can still spot Francis' origin story in a few of Gymshark's logo-heavy hoodies, the label has since evolved into a unisex gym wear destination, backed by athletes, artists, and visionaries alike — all united by an appreciation of quality clothing on a budget. The aesthetic is less streetwear-inclined than some of its competitors, offering a step back towards tried-and-true gym basics. Take one look at the collection ahead, and you'll see why we can't get enough.

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A Shanghai Shopping Guide: The Best Fashion Boutiques, Vintage Clothing, Antique Markets, Tailors, and More - Vogue

Lynn Yaeger Vintage Comme!) is hidden from view down an alleyway. Shanghai is a city of profound contrasts: The alley, overhung with laundry, stands in the shadow of the Center Skyscraper, a Shanghai landmark and among the world’s tallest buildings. Photo: Courtesy of Dangling China / @dongliangchina Next up is Tasha’s own shop, Dongliang, so modish and cool it seems as if it was moved whole from the Faubourg Saint-Honoré. I try on a vast blue frock by the new Chinese brand Marchen, huge even by my overblown standards, that I regret not buying. There is just enough time for a brief visit to Lolo Love Vintage, the incredibly charming outpost hidden down another alley, where the lovely old clothes are likely foreign transplants, and where I sing along to a scratchy recording of “I Can Give You Anything But Love” to the astonishment of the refined shoppers. At night, I hit the Fashion Week tent, where I hang out in the VIP lounge between shows. I nearly knock down a young girl who is carrying a handbag that is the exact replica of a hot air balloon. This is the Shanghai souvenir I want: so witty, so winsome! Alas, when I ask her where to find such an item, she has two words for me: “Kate Spade.” The next day, Anja convinces me to go with her to a creaky depot called Antique Shanghai, far from the center of town. This dusty dump specializes in the detritus of Chinese life over the past decades: old radios, painted wooden boxes, Mao memorabilia. I buy an ashtray with a picture of a leering, winking cat that, upon reflection, I am not even sure is Chinese; Anja does better, procuring enamel mugs, decorative boxes, and indigo fabric remnants.

For the original version including any supplementary images or video, visit http://www.vogue.com/article/fashion-insider-shopping-guide-to-shanghai